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ASSOS Introduction
ASSOS of Switzerland is a premium cycling apparel brand founded in 1976 by Toni Maier, known for inventing the first Lycra cycling shorts and revolutionizing aerodynamic cycling clothing. Based in Switzerland, the company acts as a "laboratory on two wheels," focusing on research, development, and high-performance, durable gear.
Transforming the rider has been the driving ambition of ASSOS of Switzerland since 1976, when Toni Maier set foot in a Zurich wind tunnel to test his radical new design: a bike frame featuring teardrop-shaped tubes and a bullhorn handlebar.
Transforming the rider has been the driving ambition of ASSOS of Switzerland since 1976, when Toni Maier set foot in a Zurich wind tunnel to test his radical new design: a bike frame featuring teardrop-shaped tubes and a bullhorn handlebar.
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Bib Shorts
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Jerseys
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Jackets
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Body Insulator
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Bags
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Caps
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Speedsuits
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Eye Protection
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Gloves
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Signatures - Gadget
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Socks
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Vest
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Warmers
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Assos places a strong emphasis on body-mapping technology to create cycling garments that fit perfectly in the riding position. Their AEPD ensures that clothing contours to the cyclist’s body without causing discomfort or restriction, providing maximum performance and comfort during rides.
Golden Gate and KukuPenthouse Inserts
Assos is known for its cutting-edge bib shorts and chamois inserts. Their Golden Gate technology involves floating the chamois between the legs instead of stitching it down fully, allowing for better movement and reduced friction. Meanwhile, the KukuPenthouse insert, used in some of their top models, provides additional comfort for male riders by relieving pressure in sensitive areas.
Fabrics of Assos
Assos, particularly known for high-performance cycling apparel, utilizes advanced, proprietary fabrics engineered for aerodynamics, moisture management, and comfort. Key textiles include lightweight, breathable, and antibacterial materials, often featuring carbon fibers and seamless, "second-skin" constructions designed for maximum, sweat-wicking performance during intense activity.
RACING SERIES
EQUIPE RS LS Jerseys S11
An aerodynamic racingFit jacket for high-intensity riding in challenging winter conditions. Updated stormproof textiles increase breathability, moisture management, and wrap the body in a true second-skin fit.
The new construction conforms to the body more closely, improving the aerodynamic second-skin fit, but also increasing the hydrophobic textiles’ ability to pull moisture from the skin and maintain a dry, warm microclimate.
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The new construction conforms to the body more closely, improving the aerodynamic second-skin fit, but also increasing the hydrophobic textiles’ ability to pull moisture from the skin and maintain a dry, warm microclimate.